Working with the media can sometimes be intimidating. Following are some tips to help make contacting editors and reporters a little easier:
Get to know your local media. Familiarize yourself with local newspapers and other publications, radio or television stations before you pick up the phone, so you can talk about how the story fits into their editorial content. Media are often wary of a business or person who seems to be self-promoting.
As a best practice for offices that have been highly successful with the Patient Reorder Program, the best way to impact your recalled patients is to send them a postcard, e-mail or letter first and follow-up with a phone contact. This helps reengage patients. We've included an example of what your office might say during the follow-up phone call.
Dear (Patient Name),
It’s time for a check-up!
It’s been a while since you got your last pair of Footmaxx orthotics, so I’d like you to come in for a reassessment. New orthotics may not be necessary, but I’d still like you to come in for a visit so we can make sure you have the best correction and support available. If you’ve changed your activity level or your orthotics are wearing down, we may want to reorder another pair.
Footmaxx is excited to partner with your practice to assist the patients you serve. The patient reorder program ensures the quality and continuity of your care and represents an untapped resource for growth in the orthotic portion of your business. By recalling your existing patients, you are able to receive feedback on the care you have provided and assess the need for ongoing care. One of the best ways to advertise in your community is by reactivating previously satisfied patients.
City, State/Province, ZIP/Postal Code
RE: Lifestyle, Health or Features Story (high technology medical advancement: computerized gait analysis)
Foot care is one of the fastest growing, yet most neglected, areas of healthcare today. The incidence of foot problems increases with age, making this issue timely and important to baby boomers and especially those who suffer from diabetes. As well, the popularity of high heels makes this an interesting topic for women as they suffer from four times as many foot problems as men.